Media training

The best preparation for media appearances

Testimonial from one of this week’s media trainings

‘It was an incredibly informative and varied media training. After one session you feel more confident and you are much better prepared for a media appearance’.

More testimonials

Media appearance by an MP in the corridors of the House of Representatives. In front of microphones from BNR Nieuwsradio, NOS and Radio 1.

Communication is increasingly determined by media appearances. Whether it’s an interview for radio, TV or the newspaper – your reputation is at stake every time. It makes sense, therefore, to prepare for media appearances professionally. You can do this with media training.


Image from a press conference with a shot of the camera lens focused on the speakers behind the table.

Media coaching is ideally suited to those who want to train intensively – or who want to train for a forthcoming media appearance. You will receive one-on-one media training and, in just a few hours, you will be ready for the media. You can also improve your presentation skills with the media coach.

Maurice Lippens, Chairman of the Fortis Supervisory Board, holds a crisis communication, telling the gathered media about the bank’s problems as a result of the credit crisis.

Your script for a crisis is ready. But are you ready for a media appearance in a crisis? In our crisis media training you will learn to talk to the media effectively during a crisis, practice live media appearances on location and you will learn to make statements and to hold a press conference in front of the mass media.

Artist Urban Larsson next to his life-size state portraits of Maxima and Willem-Alexander, which led to a much media attention.

You’re about to announce important news, or you want to be in control of the anticipated media attention for a sensitive issue. We can help you develop an effective media strategy.

Anyone who has to deal with the media should receive this training.

Koert Sloot – Schindler Liften

Recommended for anyone who has to deal with the media. Sharp observations and constructive criticism”

Mareille Smits – UWV

“Leo de Later really helps you to get your message across to the press in a better and nicer way. Highly recommended!”

Jaap Parqui – Van Dale

“In just three hours, ready for the media and the press”

Miranda Freriks – Longkanker Nederland

“As a municipality, we’ve learned a lot from this training, we will definitely make use of this”

Mariette Vos, Municipality of Harderberge

“You’re on your toes, right from the start”

Bert Moormann – Domesta

“I’ve really learned a lot about dealing with the media - especially in a crisis”

Jan Lindemulder – De Onderwijsspecialisten

“The trainers are experienced, professional and patient”

Lai Ming Wong, Municipality of Amsterdam

“A to-the-point training”

Freerk Jonkers – MCA Gemini

“It’s great to be able to practice media appearances in a safe environment”

Ezra Drost – Keyrail-ProRail

“Training that’s immediately applicable in practice”

Rob Oosterbaan, Swinhove Group

Leo de Later

A photograph of Leo de Later

I have been giving media training for more than 20 years and do so with the knowledge I have accumulated in my career as a TV journalist. I give trainings with seasoned TV reporters and camera people – practitioners of news journalism who know the ropes. If you would like to talk to me personally about our media training, please call or send me an email.

TV studio

Décor of the Leo de Later Media Training studio

In our training space, we have access to a TV studio. Guided by our media trainers, you will experience how a TV appearance ‘feels’. We’ll make sure that you’re prepared professionally for an interview with Jeroen, Umberto, Twan or Mariëlle.
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Media fails

Even experienced executives can benefit from media training. Watch, for example, three mayors who get into difficulties – despite all their media experience.

We’d very much like to meet you, to hear how we can be of help