"The crisis training is an invaluable pressure cooker for your whole team. Fun and intensive. "
Niek Kuijper – Head of Communications GGZ NHN
Crisis media training
An organization that doesn’t have its communication in order during a crisis is in danger of losing control. Then, the crisis will also become a media crisis. Rumours emerge, inaccurate stories circulate, for example on Twitter. YouTube films spread and strengthen the rumours even further. It is important, therefore, to respond quickly and effectively and to ensure that your crisis team’s media message is in order.
The speed and impact of social media currently plays a huge role in a crisis. Tweets are often faster than traditional media and such messages can lead to confusion and misinformation. It’s wise, then, to also look at social media use during a crisis. Who is monitoring it, how are you responding and how can you employ your own effective social media channel? Questions that are also covered in the crisis training.
Media appearances in a crisis
Training for media appearances is certainly part of developing crisis resilience and forms an integral aspect of crisis management. In our one-day crisis media training, your crisis team will learn to respond to the media quickly and adequately with media messages that are brief and to the point. In addition, all forms of media appearances are dealt with: media statements, live broadcasts, press conferences and interviews.
After the training, your team is better prepared for the inevitable media attention in a crisis. For crisis training, all our trainers draw on their journalistic practice, in which they have experienced crises up close and have reported on crises both at home and abroad.