"Leo developed a media strategy for me with surprisingly good results. The emphasis was always on what I, the client, wanted. I can highly recommend De Later Communications for everyone."

Urban Larsson – Artist

Media strategy

Our years of experience in journalism mean we have exactly the right expertise to help you establish a good media strategy. What is the right moment to communicate, what is the media message, which media are important and what questions will journalists ask you? All issues that need to be addressed when systematically developing a proactive media policy.

Media attention for the state portraits of Willem-Alexander and Maxima, which are to be hung in the De Witte Society in The Hague.
Media attention for the state portraits of Willem-Alexander and Maxima, which are to be hung in the De Witte Society in The Hague.
Media attention for the state portraits of Willem-Alexander and Maxima, which are to be hung in the De Witte Society in The Hague.
Media attention for the state portraits of Willem-Alexander and Maxima, which are to be hung in the De Witte Society in The Hague.

Media appearance

Media appearance by a Minister in front of a crowd of international media.

Once you have a strategy, we can help you with preparing for media appearances. We practice statements and check whether the message is in order. In addition, we can produce ready-made media quotes. This involves making short video messages with statements that news editors can publish or quote directly. This increases your media exposure and reduces pressure on the communications team. Useful in periods when there’s a lot of media attention.

External communications

Politician talks to the media. In front of microphones from NOS, RTL and BNR.

We advocate that external communications are handled by your organization as much as possible – by the management and the assigned spokespersons. That said, when appropriate, we can take on external communications and support your in-house communications team.

Second opinion

Man in a suit makes a statement to journalists.

We can also advise you from the background, when you want a second opinion about your communication or media strategy. Sometimes this involves a quick scan to measure the effectiveness of your communications. Our advice can also consist simply of checking your press release before you send it to the media, or a qualitative survey of journalists and media.

Made to measure

Every media issue requires a tailor-made approach. If you want to know more about the possibilities, then make an appointment to get better acquainted with us or call Leo de Later (+31652304050).